Themed Store Hotels

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Themed Store Hotels
If you actually want to stay in a remarkable hotel, pick one with a strong design theme Far more than having room names with a common link, a strong design runs through everything the hotel does, and makes the whole guest experience more intriguing. Picking a definite theme can be a threat though and only those who have planned, looked into and marketed properly pull it off.

The theme.

A hotel can base its design around any theme, and a lot of the evident ones have been done: books, music and artists, for example. Ideas for a theme need to be matched with a market for that theme, to make sure that the hotel can keep profitable occupancy rates without having to compromise on its design principles. This is much easier said than done, and some hotels have to tone down their original designs in order to bring in a broader market.

The planning

As soon as a theme has been picked, a great deal of planning is required in order to make sure that the design is properly thought through as opposed to just based on a number of colours and a few pieces of artwork. Developing an individual hotel through themed design is a obstacle and the planning process needs to be organised and well-managed to make sure that the eventual design runs clearly through all the hotel's rooms and spaces.

The execution

As soon as the design has been accepted, the task moves on to execution. This usually includes some architectural and building work along with decor, furnishings and fittings. For a themed design to work well, everything has to be from authentic sources, so hotel owners and designers often spend some time finding exactly the ideal furniture, art and accessories to develop the themed look they are trying to find. It is this attention to detail and finish that often identifies a store hotel from a run-of-the-mill hotel.

The marketing

As soon as the hotel is nearing completion, the owners need to market it. The best way to do this often depends on the theme, but a target market should have been established at the really beginning and this market now needs to know about the hotel and what it offers. From magazines to online advertising, the hotel needs to use its strong theme to attract attention and from that, to bring in bookings.

A strongly-themed hotel usually narrows its market, but if the design and execution are properly planned and managed, the hotel can fill a niche and take pleasure in high occupancy rates.